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Patents
Rembrandts
in the Attic
If you think patents are just about protecting
inventions such as the film projector, you're missing the big picture.
Now that ideas can be protected--for example, Priceline.com's
business model--patents can be wielded to intimidate competitors,
uncover their strategies, capture market segments, and, for many
companies, generate millions in licensing revenues. Whether patented
ideas will ultimately help or hinder innovation is still under debate
(see Owning
the Future). In Rembrandts in the Attic, however, authors
Kevin Rivette and David Kline get down to business, offering practical
advice for competing in today's intellectual property arena.
Their advice ranges from the simple to the sublime. First, they
suggest, take stock of the patents you already own. Many companies are
sitting on unused patents that could be worth millions. For example, IBM
licensed its unused patents in 1990, and saw its royalties jump from $30
million a year to more than $1 billion in 1999, providing over one-ninth
of its yearly pretax profits. And if you can't find buyers for your
unused patents, then look for companies that are infringing upon
them--companies that might owe you a piece of their profits. Rivette and
Kline offer "patent mining" techniques to spot such potential
infringers that can also reveal where your competitors are headed and
help you get there before they do. Overall, Rembrandts in the Attic
is a crafty and practical guide for companies that may have untapped
riches in storage. --Demian McLean
Patent Strategies for Business
This is the new updated
and expanded third edition of the classic work. 454 pages, hardcover,
red leather with silver stamping.
This book is a practical guide to the use of patents as effective
business tools. That is, this book is written for businessmen and
attorneys who are not intellectual property specialists, but who do have
opportunities that can be pursued by practical patent strategies. Other
areas of intellectual property law are also touched upon, particularly
regarding copyright and trade secrets, where they apply to software.
This book is not a "dumbed-down" or "beginner's
introduction" to patent law. Instead, it is a sophisticated
discussion of selected key approaches to make intellectual property
serve a company's business plan and goals. The targeted reader of this
book is a CEO or general counsel of a US or foreign corporation, whether
large or small. Patent lawyers have also found this book useful to
clarify a client oriented view of the patent profession.
For the first time anywhere, two chapters of this book also describe
the new Rules of Virtual Genius. This is designed to enable business and
technical people to invent-on-demand, and to invent around their
competitor's patents.
Will It
Sell? How to Determine If Your Invention Is Profitably Marketable
(Before Wasting Money on a Patent)
Will It Sell? presents a sophisticated yet easy to
follow approach to critical marketing methods and tactics every serious
inventor will be able to apply to their day to day invention development
activities right from the start. The 'Web' approach to resource listings
is excellent and timely. The resource listings are top quality, well
researched, hit the subject matter hard, and make for inventors' instant
access to information that otherwise doubles the effective size of the
book. Combined with the well-documented index, this book is a virtual
'pocket manual' that presents crisp, easy to find information on the
myriad invention marketing and marketability issues inventors will
encounter on their way to invention success. All in all, a fine job.
Secrets Inventor's Notebook
Richard
Nelson Bolles, Author of What Color Is Your Parachute?
"...of great help to everyone who has ever wanted to invent.
It's a thoughtful, extremely well written book...Fascinating
reading."
E-Patent Strategies
This book is an all new
companion volume to the popular "Patent Strategies for
Business", third edition, by the same author. This new book has
chapters about e-Patents, i-Patents, and service patents, including new
rules to invent software and Internet applications (and to patent the
result), current legal developments, intellectual property audits,
related forecasts of trends in technology and business, and case studies
of the finance of technology businesses. A must read for the CEO,
General Counsel, Director of e-Commerce, Venture Capitalist, M & A
analyst, investor, or Chief Technology Officer of any dot.com, or
e-commerce project.
Nolo's Patents for Beginners
This is the book that we recommend for aspiring
inventors or those who have not experienced the patenting process
before. Although it does not serve as a replacement for a patent
attorney, it does provide extremely valuable information concerning the
process and it does so in a very clear manner. Highly recommended.
How
to Make Patent Drawings Yourself
This is a companion to David Pressman's bestselling Patent It
Yourself. It shows inventors how to complete a crucial step in the
patenting process--creating formal patent drawings that comply with the
strict rules of the U.S. Patent Office.
Inventing
Made Easy
This book explains what patents are, why they are
necessary, and how to get one, but also highlight several misconceptions
about them. Moreover, it follows through with the entire spectrum of
practical marketing tips. Among the considerations it includes are
licensing, test marketing, invention promotion groups, identifying and
selecting manufacturers, trade shows, etc.
Patent
Law Essentials
This book provides a concise and clear explanation
of basic patent law and current "hot" issues in the law. In
addition, many cases illustrative of the decisional law on various
issues are cited in footnotes, so it is very easy to follow up on any
issues one desires.
The
Idea Logbook
The Idea Logbook is an easy to understand guideline
to take an idea and develop and market it. It not only includes an
explanation on prototyping, patenting and marketing but also includes
vital information such as a technique to raise money or capital,
tracking and controlling costs, time and material or parts, sections for
notes and drawings and even questions that will help determine the
direction you desire your invention to go.
The
Patent Office Pony
The Patent Office Pony is an introduction to the
early history of the U.S. Patent Offices, both Federal and Confederate.
Patent
and Trademark Tactics and Practice
This is a clear,
no-nonsense guide to the complex world of patents, trademarks, and
intellectual property and includes issues related to international law,
electronic data and the Internet, and more. The third edition covers the
definition and understanding of patents and trademarks, legal rights and
obligations, and the correct procedures necessary for legal protection
in each case.
Inventing
Software
Since the introduction of personal computers,
software has emerged as a driving force in the global economy and a
major industry in its own right. During this time, the U.S. government
has reversed its prior policy against software patents and is now
issuing thousands of such patents each year, provoking heated
controversy among programmers, lawyers, scholars, and software
companies. This book is the first to step outside of the highly
polarized debate and examine the current state of the law.
Patent
it Yourself
This is the book that we recommend for aspiring
inventors or those who have not experienced the patenting process
before. Although it does not serve as a replacement for a patent
attorney, it does provide extremely valuable information concerning the
process and it does so in a very clear manner. Highly recommended.
Patents
-- Trademarks -- Copyrights
-- Internet Law
Trademarks
Design
Logos Symbols and Icons
case studies illustrate the evolution of logos,
symbols and icons created for a variety of clients, from small, start-up
businesses to large corporations. You'll get the whole creative
story--from the initial client briefing ... through early roughs and
intermediary sketches ... to the ultimate, finished design. Don't miss
this rare, real-world look at how designers sum up a business or a
product in a single, graphic signature
Logos of
Bars and Restaurants
Graphic and interior-design professionals,
students, and restaurateurs will benefit from studying this specialized
report devoted to what's hottest in logo design for restaurants and
bars. Going beyond logos to include cutting-edge menu designs and
interior motifs that carry out the establishment's logo, this book shows
trends that are shaping the restaurant and bar industry. Hundreds of
concepts for eateries and/or drinking venues range from modest
neighborhood bars to cosmopolitan dining rooms across the United States.
Trademark
Valuation
Trademarks are among the most intangible of assets,
yet they can have enormous value for an enterprise. The pink color of
Owens-Corning insulation, McDonald's golden arches, the unique shape of
the classic Coke bottle, these words, symbols, and colors embody the
goodwill of the companies and institutions they represent. Potent
cultural icons, trademarks are associated with quality, security, and
even a sense of belonging in the minds of consumers. But how, exactly,
do you determine the value of your trademark? How do you know if you are
getting the best return on investment from your trademark? And what are
the potential advantages and disadvantages of licensing your trademark,
or even selling it outright?
Corporate
Identity
The seventeenth edition of a highly respected
resource, this impressive volume displays the most exemplary corporate
design work produced in the United States over the past year. Seven
categories of design take in logos, complete identity programs,
corporate identity manuals, letterhead design, package design, signage
and environmental graphics, and corporate brochures. Several hundred
different design firms are represented, including both well-established
and up-and-coming creative teams.
Best
Logos & Symbols
Out of the books with logos I've seen, Print has the best ones, this
book has tons of creative logos and symbols, most of them have been
created using great conceps, others are simple and aparentelly just have
been done to do something that looks nice but I still like it. I don't
like logos not only that looks "cute" or that have a just the
concep and nobody get what is it about, I mean from my point of view a
good logo or symbol must have both and when you see them you have to
know what is it really about, this book has great samples. I would like
to see logos from arround the world but I think there isn't such as that
thing, I hope to see a book with a huge collection of best logos and
symbols from arround the world.
Redesigning
Identity: Graphic Design Strategies
Image is king. And visual identity is its signature. How do top firms
redesign this graph-ic signature without losing ground? Open these pages
and explore twenty-five graphic redesign projects from an international
group of designers: Take a state-of-the-industry look at identity
programs that modernize, reposition, define, and spell renewed success.
Thirty profiles trace the process of redesigning a companys graphic
iden-tity: before-and-after examples, false starts, sketches, processes,
and fin-ished works of design from South Africa, Mexico, Hong Kong,
England, Korea, italy, Norway, China, and the United States.
Marks of
Excellence: The History and Taxonomy of Trademarks
Finding the roots of trademarks in heraldry,
potter's marks, monograms, and other such ancient devices, this book
traces the history of the corporate visual lexicon and produces a
taxonomy of the commercial age. An alphabetical section covers motifs
from animals to waves, with short definitions and analyses beautifully
complemented by daringly cropped and crisply photographed images.
Pictures of this quality and interest would steal the show in most
volumes, but the text stands up well to the challenge of images that
gain force because of the familiarity of their subjects (corporate
trademarks), and the unusual sense that the book's context lends to
them. Marks of Excellence is a worthwhile exploration at the
modern language of ownership.
TM,
Trademarks Designed by Chermayeff & Geismar
The NBC peacock, the PBS "everyman," the
Chase Bank octagon, and hundreds of other outstanding trademarks have
been created by one design firm, Chermayeff & Geismar Inc. Their
logos and identity programs for high-profile corporations such as Mobil,
Time Warner, Viacom, and Xerox, and for preeminent institutions such as
the New York Public Library, Alvin Ailey Dance, the Smithsonian
Institution, and the Museum of Modern Art, are instantly recognizable
hallmarks of design. TM collects over 200 trademarks created over the
40-year history of the firm, which is led by Ivan Chermayeff, Tom
Geismar, and Steff Geissbuhler. The variety and vitality of their work
is reflected in this visually rich book, which serves an inspiration for
designers as well as a reference to the best in trademark design.
The Revenge
of Brand X: How to Build A Big Time Brand - on the Web or Anywhere Else
A terrific book for the dot coms (and the non dot
coms as well) seeking a effective path to emerge successfully from the
pack. Frankel gets us to think about branding not as mere logos or
names, but as evocative concepts that grab us emotionally, and make us
see a product or service as the only solution to our problem.
Particularly helpful are "Frankel's Laws of Big Time
Branding," and the Action Items following each chapter.
"Frankel's Laws of Big Time Branding" are succinct touchstones
peppered throughout the book that keep the reader focused on the core
concepts to develop a "Big Time Brand," while his "Action
Items" are designed to get both the creative and reflective juices
flowing to develop an intelligent branding strategy. The book is even
entertaining - Frankel writes in a rebellious tone that is meant to stir
up the reader, and get him and her to think and believe outside the box.
How to
Register Your Own Trademark : With Forms
The
Trademark Guide
When it comes to selecting or using a trademark,
ignorance is not bliss. Fortunately, intellectual property law attorney
Wilson offers a refreshingly well-written and candid introduction to
trademark protection. While discouraging nonspecialists from trying to
register a trademark, she spells out reasons why the Patent &
Trademark Office (PTO) rejects applications, provides tips for creating
trademarks, and lists pitfalls to watch out for when using or licensing
a trademark. Wilson's chapter on finding, evaluating, and working with
an attorney provides excellent guidelines for anyone in need of legal
services (also including eight warning signs of a bad lawyer and what to
do about them). This practical guidebook covers the relationship between
Internet domain names and trademarks, the effect of current changes in
the law, a glossary of legal terms, phone numbers, and web addresses, as
well as representative letters and forms. It is a solid choice for
libraries serving anyone who might want to choose or use a trademark.
Trademarks
of the '60s & '70s
A terrific overview of trademarks, this remarkable
book break symbols down into sections - corporate america, typography,
etc - that make the book easily digestable. Great as inspiration for
graphic designers, as source material, or as one of my friends recently
did, ideas for tattoos. Good stuff.
Trademark:
Legal Care for Your Business and Product Name (5th Ed)
Names, logos, and other unique corporate
identifying marks are the true calling cards of any business, and the
third edition of Trademark: Legal Care for Your Business &
Product Name, by attorneys Kate McGrath and Stephen Elias, explains
in an easy-to-understand fashion how to choose these vital assets
properly and then protect them diligently. Revised to reflect changes
that have come about because of the advent of cyberspace, it offers
clear instructions on initial selections, searches to ensure
availability, state and federal registration procedures, correct use,
and adjudication of any disputes that result.
Patents
-- Trademarks -- Copyrights
-- Internet Law
Copyrights
The
Copyright Guide: A Friendly Guide to Protecting and Profiting from
Copyrights, revised edition
This reader friendly guide to protecting and
profiting from copyrights includes legal ramifications of infringement
charges, how to obtain permissions, and other topics commonly left out
from copyright guides. The focus on law applications and case history
examples makes it easy for a range of users to gain the basic insights
they need.
Electronic
Highway Robbery : An Artist's Guide to Copyrights in the Digital Era
Although most of us think
we know something about copyright law, few of us know what's fully
protected and what's not. For artists, especially those who publish
their work on the Web, copyright issues are now more important than
ever, and the book to use as a point of reference is Electronic
Highway Robbery: An Artist's Guide to Copyrights in the Digital Era.
Mary Carter wisely says that you can't stop everyone from downloading
your images and copying them, and she points out that in some cases it
doesn't matter. She also considers the notions that copyright law is
obsolete and that artists should use the Web for giving free samples of
their work in order to encourage purchases. She discusses digital
watermarking; work for hire; fair use of images, including comment,
parody, and criticism; and de minimis doctrine--the idea that copying an
insignificant portion of an image is acceptable. This is a fine book for
artists who want guidance in following copyright law and in enforcing
their own copyrights.
Patents
-- Trademarks -- Copyrights
-- Internet Law
Internet
Law
Cyberlaw:
Text and Cases
This exciting, new text assists aspiring business
managers in recognizing the legal issues relevant to maintaining and
doing business on a company Web site. It covers relevant legal issues,
applicable court decisions, federal and state statutes, administrative
rulings, legal literature, and ethical considerations relating to
Internet Law.
101 Things
You Need to Know About Internet Law
101 Things You Need to Know About Internet Law is
the first accessible, reader-friendly guide to Internet law. Complete
and concise, it is a guide to the legal issues and answers involved in
all facets of e-commerce, from making purchases online to advertising
your new Web site.
You'll find a wealth of essential information about Internet-related
contracts, taxes, rights, options, obligations, limitations, relations,
liabilities, debt collection, advertising, billing, refunds,
intellectual property protection, and more. Jonathan Bick, an attorney
and law professor who specializes in Internet issues, uses his
experience to help you navigate topics such as:
What can you do if someone is impersonating you on the Internet?
How can you protect your domain name?
Do Internet auctions result in legal contracts?
What privacy rights does one have on the Internet?
What does the law say about digital signatures?
Whether you're an e-consumer or you run an e-business, this book will
save you time and money by helping you avoid common Internet legal
problems and teach you how to protect yourself and your Internet
transactions.
ISP
Liability Survival Guide: Strategies for Managing Copyright, Spam,
Cache, and Privacy Regulations
Uncover the laws that ISPs must know in order
to protect themselves in this volatile market. With the tremendous
growth of the ISP service business, governments around the world are
establishing laws and regulations relating to the Internet. ISPs are in
desperate need of expert guidance to sort out which laws in which
countries apply to them. And that's precisely what Timothy Casey offers
in his new book! As the preeminent legal technical counsel for MCI/
WorldCom and one of the framers of the Digital Millennium Copyright Act,
Casey shows ISPs how to protect themselves in this volatile market. His
book acts as a guide to understanding, complying, and dealing with
existing and ongoing efforts to bring order to the Internet. It explains
the varying laws around the world and how their technical features
impact running a liability-free ISP. Details are also provided on how to
structure Service Level Agreements (SLAs) and other contracts with
vendors, customers, and other ISPs. Wiley Networking Council Books put
technology into perspective for decision- makers who need an
implementation strategy, a vendor and outsourcing strategy, and a
product and design strategy. The Council of series advisors is comprised
of four of the most influential leaders of the networking community:
Lyman Chapman--Senior Technical Consultant, Harvard University Scott
Bradner--Harvard University Network Switching Test Lab and trustee of
the Internet Society Vinton Cerf--Senior Vice President at MCI/WorldCom
and founding trustee of the Internet Society Ed Kozel--CTO and Senior VP
for Corporate Development at Cisco Systems and member of the Board of
Directors
Cyberlaw: the Law of
the Internet
CyberLaw is a thorough and easy-to-read guide for businesspeople
whose jobs force them to consider the legal implications of certain
actions online. Written in plain English with a clear legal focus, CyberLaw
should inform professionals when to consult an attorney.
Rosenoer organizes the book into broad subjects of the law, such as
criminal liability. The chapters then consist of a deconstruction of the
major legal issues within each category, such as extortion and threats
in the criminal liability chapter. In these subchapters, the author does
a fine job of explaining each law and providing clear examples of how
each law pertains to the online world. The chapters also contain lots of
footnotes and legal citations to lead the more adventurous further into
their legal journey. More likely, they will give an attorney just
entering the realm of online law a solid starting point.
Each chapter's appendix features Rosenoer's previously published
cyberlaw columns pertaining to the subject. Some of these essays are
beautifully contained mini-briefs, but they may appeal only to lawyers.
Some date back to the early '90s, but because of case citations, they
can be valuable research tools on the hot button topics Rosenoer
addresses.
Sex, Laws,
and Cyberspace : Freedom and Censorship on the Frontiers of the Online
Revolution
A groundbreaking study of the legal issues and
ethical debates surrounding the international growth of the Internet and
commercial online services. The authors examine the pressure on the
government to regulate this new media, scrutinize the ongoing battles,
and interview key players in both pro- and anti-regulation camps.
Ultimately, they offer a framework for a workable regulatory compromise
in the arena of free speech. "Required reading for anyone
interested in free speech in modern society."The New York Times
Book Review.
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